Scheels - Bismarck

Firmly planted in the hardware business, Scheels started adding a small selection of sporting goods to their stores in 1954. Customer interest grew, and more and more sports lines were added with athletic shoes and clothing being introduced in the Scheels' product mix in 1972 

Scheels' first All Sports Superstore opened in Grand Forks, ND in 1989. Today, Scheels is a 23-store operation with stores in 8 states including North Dakota, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska and Nevada. Providing Scheels' customers with first-class customer service and the world's largest selection of sports, sportswear and footwear are the priorities throughout the organization.  

Currently, Steve D. Scheel, the great grandson of Frederick A. Scheel, is the Scheels CEO and oversees the company of over 4000 associates. His Son, Steve M. Scheel, is the company's president and has been working for Scheels since 1989.

Scheels is an employee-owned, privately held business that owes its consistent success to its empowered associates, managers and partners who think and make decisions for their individual store and the entire company. 

Information brought to you by Scheels.com.